The Pennsylvania-based Hershey Company is making the holiday season sweeter for LGBT couples nationwide.
Hershey’s latest commercial installment in their “Say It With a Kiss” campaign features gay couple Josh and Matt Noble “who moved [Matt’s] mother to New York so that she could be closer to them as well as her other son, Jason,” according to a Huffington Post exclusive.
Zales also introduced a commercial earlier this week featuring a lesbian couple at their wedding. In fact, Zales became the first national jewelry chain to stock LGBT rings earlier this year through a partnership with Love and Pride.
However, this isn’t the first time gay couples have been featured in commercials.
In 2014, the same year that gay marriage was legalized in the state of Pennsylvania, Honeymaid launched a “This is Wholesome” campaign, featuring a red-headed boy with two gay dads. Taco Bell, Coca-Cola, Chevrolet, Toyota, and a handful of other companies also jumped on board the LGBT advertising train that year.
In 1994, Ikea launched the first TV ad featuring a gay couple. With US Headquarters in Conshocken, PA and stores throughout the country, the company took a big risk that year. According to an article by Curbed, the company “received a boatload of flak for it; phone lines were jammed with angry calls, conservatives called for boycotts, and the Ikea store in Hicksville, N.Y., was evacuated because of a bomb threat.”
Fortunately, advertising and LGBT progress have come a long way since 1994.
Hershey’s Senior Brand Manager Yussef Kuri told HuffPost in an email statement that the Hershey Company wanted to highlight “authentic, genuine, human emotion through real-life stories” in its “Say it With a Kiss” series.
“Each and every one of these stories are the perfect example of the values and culture that is deeply embedded in our company,” said Kuri.
To read the full Huffington Post article, click here.
To find out which other companies have featured LGBT couples, click here.